DC Netcast Media Group Inc.

Direct Marketing Contest Server Applications

The most powerful applications of the Company's technology are created when applied within a promotional contest environment.

Web users will be given a chance to win a major prize (such as a car). Each time they participate in the contest, they will be asked marketing oriented questions, allowing the Company to assemble a detailed profile of each participant. Participants will be identified by their e-mail addresses - which will generally be accurate in case they win the contest.

Once a profile of a consumer has been assembled, the Company will be able to offer advertisers the ability to target broadcast e-mail video messages to specific individuals fitting a desired profile.

In essence, this is the ultimate direct marketing tool - providing personalized advertising on a one-to-one basis, using a low cost delivery medium. An example is provided below, using the syndicated comedy stream scenario.

Comedy sections will be incorporated into many major websites as part of a syndication program. Internet users interested in the comedy content will click through to a "splash page" that will feature

A sign in area to provide their e-mail address
A selection of thumbnail pictures of different comedians with a brief descriptive regarding content.
A sponsorship banner.
A contest section in which viewers can win a major prize in return for answering marketing oriented questions.
A sign-up section to a broadcast e-mail joke of the day program, in which viewers will receive a new joke each day (using full motion streaming video).

People signing up for the "Joke of the Day" feature will receive a daily e-mail with new material from a variety of comedians. The daily jokes will be sponsored by major advertisers, as well as the original host site from which the viewer signed up. Html links will provide direct access to these sponsors.

There will be a short commercial message imbedded within each joke of the day.

As viewers continue to participate in the ongoing contests, we will build up a detailed personal profile. These profiles will form a comprehensive database for one-to-one marketing campaigns.

Advertisers will be able to select the exact profiles of potential customers they wish to reach, and fine-tune marketing offers to these highly targeted audiences. A video broadcast e-mail can then be sent to selected consumers with highly personalized marketing offers that will be relevant to their needs.

The Company's tracking system will monitor to see whether a sponsor's message has been viewed in full - and generate billing information. Advertisers will only pay for actual viewership of their complete marketing message.

Based on the highly targeted advertising process, specialized tracking that ensures advertisers only pay for results, and the drama and impact of e-mail messages with instant-on streaming video, the Company will be in a position to command a significant premium for its services from our client base.